Wellspring
An artist, chef and author named Joanne van Roden traveled the East Coast selling colorful seafood recipes. The small coastal towns loved her books and Wellspring was born. Headquartered in a Pennsylvania barn, Joanne signaled the delivery driver to pick up by placing a red geranium in the window. Now a third-generation family business, the red geranium is displayed up front as a symbol of customer care, commitment to excellence and the cultivation of meaningful relationships: the very principles on which their company was founded.
